February 12, 2026, San Francisco, CA

FLEX Marketing Marks One-Year Anniversary with Growing Client Roster, Expanded Talent Network, and Continued Momentum

With client-facing, experienced talent and a flexible bench of specialists as part of the FLEX Hive, the agency continues to attract healthcare brands seeking strategic depth, creative excellence, and operational efficiency.

FLEX Marketing, an independent agency built to modernize healthcare marketing, celebrates its one-year anniversary. In its first year, FLEX has established client partnerships across U.S. and global biotech, pharmaceutical, and medical device companies—validating the demand for industry-leading, senior strategic and creative talent made more accessible and productive through a redefined agency model.

Since launching in February 2025, FLEX has more than doubled its full-time staff, expanded its network of specialized multi-disciplinary execution partners within the FLEX Hive, and earned certification as a California Certified Small Business.

“We’re not trying to be a better version of the dated network agency model,” said Adam Gelling, Partner, Client Engagement at FLEX. “We’re building a truly unique service offering. Think of it as the ride-share company upgrade to the yellow cab: a completely superior experience with lower costs through smarter, tech-enabled logistics.”

Over the past year, FLEX has supported commercialization strategy, brand development, launch planning, omnichannel strategy, media planning, and creative execution across oncology cell therapies (hematologic and solid tumors), metabolic dysfunction-associated steatohepatitis (MASH), obstructive sleep apnea, and cardiopulmonary and structural heart health technologies—for both healthcare professional and patient audiences. The agency is actively supporting two new product launches and one brand relaunch.

“Year one proved that there’s another way to run an agency that removes the barriers to a closer, more engaged partnership,” said Amber Rogers, Partner, Brand Strategy at FLEX. “Clients can consistently access our seasoned leaders who become a trusted extension of the marketing team, and our flexible framework allows us to provide just-right support for specific needs and lifecycle stages.”

The agency’s work has been defined by this close collaboration with clients, a commitment to informed decision-making, and a thoughtful and compliant integration of generative AI tools to improve speed, precision, and effectiveness.

“We’ve evolved the agency model to support the needs of modern marketing that requires personalization, precision targeting, and supporting audiences through complex adoption journeys.  As the number of engagement channels continues to grow and customer expectations increase, there is a growing need for guidance from seasoned practitioners of omnichannel strategies, technology-enabled automation, and robust data analytics. Our experienced people and efficient processes help our clients deliver on these requirements.” said Jason Luis, Partner, Omnichannel Strategy at FLEX.

“We’ve seen firsthand that when strategy and creativity stay tightly connected, the work becomes more effective and more meaningful—especially in categories where the science is complex and the stakes are high,” said Michelle Green, Partner, Creative at FLEX. “Our creative philosophy is rooted in clarity, narrative discipline, and empathy. Year one validated that clients value that discipline as much as the ideas themselves.”

Looking ahead, FLEX plans to continue scaling its talent network and deepening partnerships with its growing roster of U.S. and global healthcare brands.

About FLEX Marketing
FLEX Marketing fills the void between large network conglomerates and strategic consultancies and design shops. Acting as an extension of clients’ marketing teams, FLEX brings the deep knowledge needed to identify actionable, strategically sound opportunities that quickly evolve from ideation to execution. Through streamlined processes that leverage compelling technologies, FLEX advances on ingenuity to deliver engaging work with improved efficiency, value, and results.

To learn more, visit https://flexagency.com or contact Adam Gelling at adam.gelling@flexagency.com.

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August 26, 2025, San Francisco, CA

FLEX Marketing Marks Six Months with Strategic Hires to Fuel Continued Growth

The agency’s modern, senior-led model draws in top talent and new client partnerships across U.S. and global healthcare clients.

FLEX MARKETING, a dynamic independent agency built to modernize the approach to healthcare marketing, is celebrating its six-month anniversary with the addition of three accomplished experts to its growing team: Ryan Woelfel, Client Partnership Director; Stephanie Hosmer-Pipes, Executive Creative Director; and Jenn Threlfall, Executive Client Partner.

In just 6 months, FLEX has secured 6 new client partnerships—spanning U.S. and global biotech and medical device companies—and grown its permanent staff by over 75%. Additionally, FLEX was awarded recognition as a certified California Small Business, helping clients align their needs with their organizational supplier goals. The agency’s ability to deliver senior-level expertise with the speed and efficiency clients need has fueled both its client roster and its ability to attract high-caliber talent.

“FLEX was built to meet the realities of healthcare marketing today,” said Amber Rogers, Brand Strategy, Partner at FLEX. “Clients want experienced leadership, quality work, and faster, more cost-efficient delivery without sacrificing strategy or creativity. Our model delivers all three, and these new leaders strengthen that promise.”

Founded by a team of seasoned healthcare marketing professionals, FLEX’s approach breaks from traditional agency models by eliminating unnecessary layers and hourly rate billing, employing new technologies judiciously, and tapping their FLEX Hive of trusted execution resources. This supports their ability to scale teams to meet specific client needs, while ensuring that senior talent remains consistently engaged in client business. The result is faster, smarter decision-making, efficient execution, and high-quality brand communications at a significant cost savings.

The agency’s newest hires bring deep experience across creative leadership, client engagement, and executional excellence:

• Ryan Woelfel, Client Partnership Director – Manages day-to-day client relationships and campaign execution, bridging account service and project management to ensure clarity, speed, and high-impact communications. Ryan brings more than a decade of healthcare marketing experience leading client partnerships and brand launches at top agencies, most recently serving as VP, Group Account Director at Propel Health Communications.
• Stephanie Hosmer-Pipes, Executive Creative Director – With more than 20 years of healthcare marketing experience and a BFA in graphic design, Stephanie is recognized for blending strategic thinking with human-centered design to translate complex science into clear, compelling narratives that inspire patients and drive healthcare professional engagement. In this new role, she will oversee day-to-day creative delivery across accounts, ensuring ideas, design, and copy are strategically aligned, on-brand, and flawlessly executed. Prior to joining FLEX, Stephanie served as Senior Vice President, Group Creative Director at Inizio Evoke.
• Jenn Threlfall, Executive Client Partner – Will serve as senior relationship lead for key accounts, overseeing campaign delivery, business growth initiatives, and new client development. Jenn brings over 25 years of both agency and client-side experience as a product launch leader for U.S. and global healthcare brands across various therapeutic categories. Jenn formerly held leadership roles at both Avalere Health and Inizio Evoke.

“The response to FLEX’s model has been extraordinary,” added Adam Gelling, Partner, Client Engagement. “Clients are getting the strategic depth and creative quality they need, without the overhead they don’t—and top talent is excited to be part of an agency that values expertise, collaboration, and results over allocations and utilization.”

Looking ahead, FLEX will continue to expand its team and deepen partnerships with its growing roster of U.S. and global healthcare brands—bringing the same combination of strategic leadership, bold creative, and operational efficiency that has defined its first six months.

About FLEX Marketing
FLEX MARKETING fills the void between large network conglomerates and strategic consultancies and design shops. Acting as an extension of clients’ marketing teams, FLEX brings the deep knowledge needed to identify actionable, strategically sound opportunities that quickly evolve from ideation to execution. Through streamlined processes that leverage compelling technologies, FLEX advances on ingenuity to deliver engaging work with improved efficiency, value, and results.

To learn more, visit https://flexagency.com or contact Adam Gelling at adam.gelling@flexagency.com.

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February 13, 2025, San Francisco, CA

FLEX MARKETING Launches to Redefine the Healthcare Agency Model 

FLEX MARKETING, a dynamic new independent agency built to modernize the approach to healthcare marketing, officially launches today. Its agile, innovative model is ideally suited to address the challenges facing pharmaceutical, biotech, medical device, diagnostic, and health technology brands–empowering them to stay ahead in today’s rapidly evolving healthcare space. Built on the core principles of flexibility and adaptability, FLEX delivers customized strategic and creative solutions designed to enhance market impact and maximize brand potential with greater speed, innovation, and effectiveness.  

Founded by four seasoned industry leaders–Adam Gelling, Amber Rogers, Jason Luis, and Michelle Green–FLEX combines decades of experience in healthcare marketing to create a results-oriented, value-driven agency, purposefully built to meet the unique needs of each client. 

Services Include: 

• Research & Insight Generation—Market and customer research using streamlined processes to uncover actionable insights that guide brand strategy and decision making.  

• Strategic Planning—Tailored plans from experienced thought partners that can truly deliver on a brand’s goals and objectives. 

• Market Conditioning & Brand Development—Innovative approaches to shaping market positioning and perception.  

• Creative Execution—Impactful, creative solutions that engage and resonate across target audiences.  

• Analytics & Reporting—Data-driven insights and performance tracking to optimize ongoing marketing efforts.  

“The healthcare marketing landscape is at a critical turning point,” said Adam Gelling, Partner, FLEX MARKETING. “As the big networks seek to increase their revenue and capabilities through acquisition, the result is often a diluted service offering with large teams of junior staff in overlapping roles, which doesn’t produce the best work or consistent output. These larger teams that bill by the hour are also disincentivized to leverage the efficiencies inherent in emerging AI technologies. At FLEX, we deploy custom teams and technology with a next-generation vision. We’re committed to creating customer-centric, scalable experiences that enhance what healthcare brands can achieve and at a significantly lower cost.” 

Based on the West Coast, FLEX acts as an integrated partner and serves clients across the U.S. and globally. Clients can quickly and seamlessly engage with FLEX on a project basis, fill gaps in their current team structures or partner set, and have full access to on-demand execution resources.   

Meet the Founding Partners: 

Adam Gelling, Partner, Client Engagement – With over 25 years of diverse healthcare agency leadership, Adam previously served as President of Giant Creative Strategy before leading its acquisition by Inizio (formerly Huntsworth Health), where he served as President of Inizio Evoke’s West Coast office. Prior to his 17 years at Giant and Inizio, Adam managed clients at Kane & Finkel and BBK Worldwide. He brings deep strategic expertise to directly partner with clients and drive impactful brand efforts at FLEX. 

Amber Rogers, Partner, Brand Strategy – With over 20 years of experience in global brand development, commercialization strategy, marketing communications, and public relations, Amber has guided companies through all stages of the product lifecycle. At FLEX, she leverages this experience to solve complex marketing challenges and create ongoing competitive advantage for clients. Amber has previously served in brand strategy and client partner leadership roles at Inizio Evoke, Giant Creative Strategy, Dorland Global, and FCB Health. 

Jason Luis, Partner, Omnichannel Strategy – Jason has over 20 years of experience in innovative, data-driven strategies across various industries, including healthcare. At FLEX, he focuses on uncovering the most effective ways to engage target audiences and ensure life-saving products reach the patients who need them. Prior to FLEX, Jason held senior roles at Inizio Evoke, IPG Health, and Doremus, an Omnicom agency.   

Michelle Green, Partner, Creative – Michelle brings more than 25 years of experience leading agency creative teams in launching and supporting life-changing brands for major pharmaceutical and biotech companies. Prior to FLEX, Michelle ran the San Francisco creative department of Inizio Evoke, formerly Giant Creative Strategy, as Executive Creative Director. At FLEX, she integrates strategic insights and meaningful data into creative solutions that drive memorable engagements. 

To learn more, visit www.flexagency.com or contact Adam Gelling at adam.gelling@flexagency.com. 

About FLEX MARKETING 

FLEX MARKETING fills the void between large network conglomerates and strategic consultancies and design shops. Acting as an extension of clients’ marketing teams, FLEX brings the deep knowledge needed to identify actionable, strategically sound opportunities that quickly evolve from ideation to execution. Through streamlined processes that leverage compelling technologies, FLEX advances on ingenuity to deliver engaging work with improved efficiency, value, and results.